Thursday, July 26

Crime and (No) Punishment

The good bosses know when to let you off the hook: the good ones know that sometimes "gotcha" is enough.

In the early seventies I worked for KDKA-TV in Pittsburgh. Call it a powerhouse, call it a juggernaut—whatever words you can come up with to describe dominance applied to KDKA. The station was then at the height of its powers, and it was owned by one of America's most powerful ownership groups, Westinghouse Broadcasting or "Group W" as it was then known.

Westinghouse was there at the beginning: heck, before the beginning. The "Westinghouse Electric and Manufacturing Corporation" made broadcasting history on November 20, 1920, when it signed on KDKA radio in Pittsburgh—to this day the first and oldest licensed commercial radio station in the United States.

Later Westinghouse Broadcasting operated a chain of network radio and TV affiliates all around the country—each dominant in its market: it built WBZ in Boston and bought stations that later became KDKA in Pittsburgh; KYW in Philadelphia; KPIX in San Francisco; WJZ in Baltimore; and a handful of others.

Westinghouse later bought CBS. CBS merged with Viacom. And today you can't tell a player without a scorecard.

But for a time Group W was THE player in top-thirty market local broadcasting and was either #1 or within striking distance in all but one or two of its markets.

Don't worry, I'm getting to my point.
One reason Group W was so successful was its strong management philosophy and its reputation for finding, training and quickly promoting young, aggressive managers. Westinghouse was a hothouse for the growing of tough, no-nonsense, by-the-book managers who walked, talked, breathed, ate, slept and worked (80 hours a week) the Westinghouse way.

They had rules—and the rules seldom changed because the rules always worked! So you didn't…break…the…rules. One of them: a coat and tie for every man, every shift, every day.

I ignored that rule once. ONCE!

I was "Weekend News Manager" in charge of weekend news operations. I was living on the top floor of an old mansion across the Monongahela River from downtown: some steel tycoon's turn-of-the-(20th)-century brick-and-turrets monument long since divided into ten or twelve apartments. Not quite a slum but convenient to work.

One Friday afternoon it started snowing. And it snowed, and snowed, and snowed. By Saturday morning (time to go to work) there were nine inches of the white stuff on the ground, and I had a mile-and-a-half hike through the drifts to get to work. I decided to be practical. I pulled on a pair of ratty jeans, a flannel work shirt, heavy boots, and in my old parka and stocking cap set out for the hike to KDKA.

I hadn't been there fifteen minutes, going over the wires, when I looked up and saw News Director Larry Manne standing in the doorway—in a coat and tie! There were waist-high snow drifts out there and he's not only in the station--early on a Saturday morning--he's in a coat and tie!

He looked at me. I looked at him. He looked at me. I could guess what was coming.

And then…and then…he walked slowly past my desk—stopped just over my right shoulder—bent down—and whispered into my ear, "I think you left your big blue ox double-parked downstairs." He went into his office to push some news director paperwork from the "In" box to the "Out" box and never said another word about it.

Good guy. Anyone know where Larry Manne is today?

Wednesday, July 25

Hank the Deuce

In broadcast news we don't have egos. It's just that we're absolutely convinced we're smarter, wittier, more poised, more savvy, more hip, more "with-it", brighter, more quick-witted, better informed, skillful, current, progressive, au courant, perceptive, well-versed, brainier, discerning, sagacious, resourceful, nimble, slick, observant, sensitive, perspicacious, cultivated, cagey, discerning, astute, spirited and intelligent than the mouth-breathing knuckle-dragging philistines we're forced to serve.

And the only people, in my (ahem) humble opinion who might be quicker are on the studio crew.

Those guys (and gals) are fast—and brutal.

This one goes back to the late seventies, to Detroit, to WDIV-TV, and it involves Henry Ford II, head of the Ford Motor Company founded by his grandfather Henry and later run by his father, Edsel.

I'm in the control room. Suddenly, breaking news! The bulletin arrives on the set and is handed to the anchor just as word is relayed to me in the control room. The anchor (identity hidden to protect the guilty) looks up, and says…"This just in to News Four Detroit…Henry Ford the Two has suffered a heart attack!"

And instantly, after less than a heartbeat, the audio man turns to me and says, "You know, he was in the Navy in World War Second."

Rimshot!

Wish I could remember his name. He was good!

By the way, "Hank the Deuce" was pretty quick on his feet as well. He was arrested late one night (or was it early one morning?) for drunk driving with a woman—not his wife—in the car. He spent several hours in jail. When he was released, a small army of reporters and photographers was waiting for him. For Henry Ford, no bodyguards—no limo waiting to rush him to his mansion—no army of publicists. He walked straight down the jailhouse steps, right up to the microphones, held up a hand to signal for quiet, and said, "Boys, boys (in those days the Detroit press corps was 99% male), you know my motto: 'Never Complain, Never Explain.'" And while the Detroit media laughed, he got into his car and drove off.

Was Hank the Deuce the first to utter the "Never Complain" line? There are lots of other nominees. I prefer to think of it as his, though: it fit his lifestyle. By the way, the woman in the car? She later became the latest (and I think the last) "Mrs. Henry Ford II."

Sunday, July 22

An “Andrew” Anecdote

More thoughts as we get closer to the 15th anniversary of Hurricane Andrew (August 24th).

The storm gave me my "big break" as a TV booth announcer.

We had our own: one of those BIG THUNDERING VOICE types. I'm sorry to say I've forgotten his name, but I can still hnear the voice. Not quite the caliber of the late, truly great Ernie Anderson (look him up on Wikipedia), but a voice I've heard since on national spots, which means you've heard him too.

The guy was a real pro: he wasn't limited to just those "DRAG...RACING...CAPITAL...OF...MID-AMERICA"-type spots. No, he also had a great change-of-pace voice. He could put a lilt in his voice to plug sitcoms, be somber to pitch news—the whole range.

And after Andrew he disappeared. He didn't call. We didn't know where he was. We didn't know IF he was (dead or alive?).

So the folks in the promotion department asked me to fill in while they figured out what to do next. I'm no basso profundo, but I did have an announcing class with Dick Estell (see "Fingernails on the Blackboard," 5/17). I know which end of the mic to talk into!

And it's not as if they had to go far to find me: I was still sleeping on the floor of my office, working 20 hours a day. I could certainly spend 10 minutes a day recording IDs and promos. So I did.

"This is WCIX-TV, Miami."

It lasted for about two weeks until the regular announcer showed up. He'd lost his house and spent the time trying to find housing for his family and get his life back on track. As a part-timer and an independent contractor we just weren't his first priority—and no one could blame him.

After my stint behind the mic was over, one of the news videotape editors came up to me and said, "Y'know, if you ever wanted to get out of news you could get a job as an easy-listening FM jock."

It's not quite the gift of total consciousness from the Dali Lama, but still, as Carl Spackler would say, "I got that goin' for me, which is nice."


Saturday, July 21

One Small Anniversary

I can't believe it! I missed it! Yesterday (7/20) marked the 38th anniversary of the Apollo 11 moon landing. I wouldn't be writing this now if NPR hadn't mentioned it this morning. Imagine that: one of those "I'll remember this moment and where I am and what I'm doing for the rest of my life" events and it slipped my mind!

Not a round number, I guess. Kind of easy to forget. Not like a 25th, or a 40th. Wonder how we'll celebrate the 50th in 2019?

I marked July 20th, 1969 in the control room at WOOD-TV in Grand Rapids, Michigan. In college I worked part-time for the radio side of WOOD. After college I went to work there full-time. Weeks later, I lucked into the producer's gig (read the "Man and Mentor" post).

I was 14 years old when President John F. Kennedy made his bold challenge:

"I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the earth."

Impossible, we all thought. And yet here we were, eight years later (and less than six years after Kennedy's assassination) watching Neil Armstrong take his "one small step" while it seemed the entire world held its breath.

It was the first time I produced a newscast that included coverage of a major news event. I remember it as if it was yesterday. Do you remember men walking on the Moon?

To refresh your memory--or to give you a sense of the event if you're young--here's a link to a nice compilation from "YouTube:"

http://youtube.com/watch?v=syYIHHUdjgc

I guess if you were raised on PCs and MTV and video games and iPhones and the Space Shuttle, you may think that first Moon landing was no big deal.

I guess. But I remember that night, in the control room, in the dark: all of us quiet, all of us captivated, and I remember thinking "My heart is still beating" and being a little amazed that it was.


Wednesday, July 18

After Andrew

It's hurricane season. Time for my thoughts to turn to Andrew and Al.

"Andrew" was a hurricane. "Al" is Al Sunshine, an old friend and co-worker (and yes, that is his real name!), a long-time, big-time, much-honored (and often-hyphenated) reporter at WCIX (now WFOR) in Miami. He has handled the "Shame on You" consumer problem-solving franchise for the station for more than 15 years. I was proud to be his news director for a time.

Come August 24th it will be 15 years since Hurricane Andrew devastated parts of South Florida. I don't want to compare "my hurricane was bigger than yours" stories with Katrina survivors—but mine was. Andrew was a more powerful storm—a “Category Five.” It was the breach of the levees that did such horrible damage in Katrina. We got the wind—and the rain—and the wind—and the storm surge—and the wind!

As I said, WFOR was WCIX back in those days—the CBS owned-and-operated station serving the Miami area. The station was hard-hit: satellite dishes blown away, part of the roof in GM Allen Shaklan's office blown off, cars damaged. The station transmitter tower collapsed and we were off the air until we could jury-rig an antenna on another station's stick. We were left without water and with only limited generator power for days.

As bad as it was, station employees had it worse. Many (yours truly included) lost their homes. Several, living without food and water and power, with no place to go, brought their families to the station to sleep in the air-conditioned studios.

CBS came to our rescue. The other O-and-Os sent loaner equipment, trucks and manpower to help us out. The staff of a bombed-out nearby restaurant was hired and food was catered 24/7 for weeks. Bottled water was brought in—and the empty jugs were hauled to a lagoon out back and filled so we'd have water to flush the toilets. We were prepared with hand pumps so we could refuel news vehicles at gas stations that had no electricity.

And CBS flew in teams of "expediters" to help board up homes—to get tarps to cover lost roofs—to set up generators for power—to locate contractors—to help find temporary housing (in at least one case to get an RV for one WCIX family to live in)—to work with insurance companies—to get us back on our feet.

I wound up staying at (of all places) the "Bonaventure Resort and Spa" on a golf course in a trendy part of Ft. Lauderdale for a couple of weeks. Thanks, CBS!

Think about it. In what felt like a "war zone" (military reservists called up to direct traffic, curfews, people guarding their homes with shotguns) CBS was able to find generators! And where do you come up with truckloads of bottled water when the nearest potable water is 30 or 40 miles away? Amazing!

Some time later, when life was approaching normalcy, a hot-shot CBS producer took our video, shot interviews with our people, added a John Mellencamp song and produced an in-house thank-you note that was sent to all CBS outposts around the world. Al Sunshine kept a copy and a while back provided me a dub.

I think every person interviewed is a WCIX employee. I appear a couple of times—most notably at the end (I always want the last word). I'm the big guy in the dark blue shirt. Al Sunshine appears a couple of times: first in a red windbreaker, looking shocked, standing in front of what's left of his home.

He sent me the video and warned me not to watch it unless I was prepared to shed a tear.

I watched it, and I did weep: not for me, not for my plight. That all ironed itself out. I wept remembering how many of us had our dreams swept away by Andrew. You can see it in their—in our—faces.

Was this fifteen years ago—or fifteen minutes ago?

I forget.

In the weeks ahead, as we get closer to the Andrew anniveresary, I'll write more about how dreams are lost--and found.

"Who am I to say

What needs to be done?

I'm just nobody,

Another lost one,

Caught between what's left

And what needs to be done...

Now more than ever."





Thursday, July 12

15 Minutes of…

Warhol said we were all going to get our 15 minutes of fame. I had 15 minutes—maybe a bit less—as an investigative reporter.

In the mid-70s I was news director for WEEK-TV in Peoria. You're heard of "one-horse towns?" Peoria had one helluva horse that drove everything: Caterpillar Inc. The huge heavy-equipment manufacturer touched every life in the area. It seemed that everyone and his brother (and his wife, and his kids, and his uncle, and his neighbor) worked for Caterpillar. And they made good money—great money. There was disposable income to spare. It seemed there were two cars and a pickup truck in every driveway (the truck had a trailer and the trailer had a boat)—every house had a new rec room—every backyard had a pool—every kid was going to college, all on Caterpillar paychecks. At least that's the way it seemed.

Best of all, the business seemed recession proof. If they're not buying bulldozers in Atlanta, the prevailing wisdom went, they're certainly ordering D-10s in Abu Dhabi or Australia. The Cat reputation was spotless, Cat equipment was matchless—the people of Peoria had worked hard and it had paid off: they were living the good life. Our founding fathers had a dream in 1776. When I arrived in Peoria 200 years later local residents were living it.

That's why I had trouble understanding the hints of labor unrest we were seeing in the mid-70s. United Auto Workers Union members, locked in contract negotiations with the company, did the traditional saber-rattling: they scheduled a strike authorization vote. Not a vote to actually go on strike, but a vote to authorize local union leaders to take the union out after giving the company a contractually specified notice.

But not everyone in the union was happy with the idea of walking the picket lines—of leaving behind their paychecks. As ND I always tried to take as many viewer calls as I could squeeze in, just to take the public's pulse. One night I spoke—at length—to a union dissident. He made an articulate case that some union leaders were trying to stampede the rank and file into a strike to solidify their strength. He said the authorization vote was a fait accompli, that union leaders were just going through the motions with the outcome already assured. Dissent, he said, was being stifled; and even if his voice could be heard, he was convinced his vote wouldn't be counted. He said the election was going to be rigged.

"In fact," he told me, "the election is such a farce that you could go in and vote."

"Aw, c'mon. This is serious stuff. You don't expect me to believe that I could vote?"

"Prove me wrong."

Right or wrong, I sensed a story.

On voting day, I sent a photographer to shoot routine footage of the outside of UAW headquarters for a routine union vote story. Nothing that would arouse any suspicion. But I told him to make sure he got footage of me when I went in to try to vote.

And that's what I did. No, I didn't go in wearing a suit and tie: I wore jeans, work boots and a work shirt. And I was determined that whatever happened I would not lie. If confronted I would freely admit I worked for Channel 25 and take my chances.

I wasn't challenged. No one asked to see my union card or any form of ID. The man sitting behind the desk said, "Here y'go, buddy" and handed me a ballot. I took it over to one of the nearby countertops and pretended to write on it. I folded it—put it in the ballot box—and ran the story that night, including a hidden-identity interview with my informant explaining why unsupervised voting was dangerous. When I called local union officials to explain the story and ask for reaction, they refused to comment.

Someone "commented" the next morning. I was living in a duplex with an attached garage. I got into my car that morning, used the remote to open the garage door, backed out and punched the button to close the door. That's when I saw it.

%$^& YOU

written on the door. I pulled the car back inside, closed the door, went inside the house and called the cops.

It wasn't until the officers arrived that I took a hard look at the message. I was surprised. No spray paint—the quick and easy way to deface property. No, someone had gone to the time and trouble to use strips of black electrical tape for the message. After a police photographer took pics of the door it took all of 45 seconds to simply peel the tape off. No harm done.

I remember telling the police sergeant at the scene that I thought it was downright neighborly of them (to this day who "they" were remains unclear) to go to the trouble of using tape. I explained that I had worked in Detroit—the Motor City—and that my impression was that if you crossed the union in Detroit, someone would carve %$^& YOU on your forehead with a penknife and drop you in the Rouge River. Chalk it up to Midwest values. I loved Peoria.

A footnote. In the coming years Japanese competition cut into Caterpillar's share of the world's heavy equipment market. Cat could no longer name its own price. Feeling the pinch, Cat executives held firm in labor negotiations. The union dug in its heels. In 1991 the union was on strike for six months. Then in 1994 unionized workers were on the picket lines for a year-and-a-half, until they offered to go back. The Detroit News ran a headline saying, "UAW Surrenders at Caterpillar." But the damage had already been done. The strike didn't send ripples through the local economy—it was a tsunami! Local businesses (restaurants, car dealers, clothing stores) went belly-up. No one was spending discretionary income because no one had discretionary income.

That hasn't been the end of it. There have been strikes and threats of strikes for years now. As best as I can tell from a distance of hundreds of miles and many years, Caterpillar remains a good place to work: but it once was a great place to work. I'm neither pro- nor anti-union. But I guess you could say I'm for labor peace.

One last word about my "vote." I'll give the local UAW leaders credit for honesty—maybe even a sense of humor. The next day, when it came time to report the vote totals, the union release listed yea-many-thousands for, so-many-hundreds against, and one "spoiled ballot." Good for them.

Wednesday, July 11

Digging

Unlike Antony, I have come both to bury investigative reporting—and to praise it.

I love it, but anymore too few stations do true investigative reporting, at least not by my definition.

To my way of thinking pure investigative reporting involves time, and talent, and resources—and risk. You’ve got to be willing to follow every winding path for day or weeks or months, to shoot hours of footage, and finally get to a point where you say—“Nope. Sorry. It’s not there. No story. Let’s move on.”

If you’re not willing to take a chance, if you’re only going for the sure thing, the story you know will turn, you’re not doing real investigative reporting. If you’re not rolling the dice, you’re not investigating.

You also have to have cojones. And even if you do, how about your station’s managers? How about the owners? Will they back you when some client comes calling and says your I-team is about to do him wrong?

That’s why we see so many teases like, “Could the dust-balls under your bed be poisoning your puppies????? Details...at...ELEVEN!”

In the early 90s I was news director for WCIX-TV (now WFOR) the CBS O-and-O in Miami, and we had a kick-butt investigative team. After Hurricane Andrew in late 1992 reporter Susan Candiotti (who’s now with CNN) and her producer uncovered evidence that shoddy workmanship on local homes had led to far more destruction than was necessary. Specifically, Florida law required roof beams to be fastened with hand-driven nails, not by nail-guns. The guns are easier and faster—but there’s a chance that without the “feel” of a hammer in your hand, you won’t know if you’ve fastened wood to wood. We hired our own building inspector and uncovered a shocking number of instances where nail guns were obviously used. I remember several scenes of Susan and the inspector standing next to piles of roof beams torn apart by the hurricane’s winds—roof beams where you could plainly see that the nail guns had missed their mark.

This was a big story. In Andrew’s aftermath, everyone was looking for someone to blame. Well, maybe someone was to blame. We were prepared to name names and show evidence.

But what did Davy Crockett say? “Be always sure you’re right, then go ahead.” We weren’t cowards—we just wanted to be right! So we asked corporate to send us some libel specialists from New York.

What we got were three or four lawyers who were routinely assigned to 60 Minutes. Pros. Heavy hitters. These were men who crossed their "T"s with big, bold strokes. They did not dot their "I"s with hearts or smiley faces.

The bunch of us met in a station conference room with copies of proposed scripts and stacks of background material.

I opened it up. “Here’s what we know…”

And the lead lawyer said, “I don’t care what you KNOW, I only care what you can PROVE. If they come after us, that’s all that’s important.” Lesson learned.

We proved our case to them, then to the public. Cojones, my friends, cojones. How about your station?

Noun: cojones Usage: N. Amer
1.
Fortitude and determination- backbone, grit, guts, moxie [N. Amer], sand, gumption

Sunday, July 8

The Other "Son of Sam"

One of the basic tenets of the “Tying My Shoes” belief system is that life swirls around you and all you can do is hang on and hope. OK, Hunter Thompson said it best: "Buy the ticket, take the ride." My first connection to a major news event came when I was seven years old, back in 1954. Let me tell you about the son of Sam.

No, not that “Son of Sam,” not David Berkowitz, the serial killer who terrorized New York City in the late 70s. No, I’m talking about Sam Reese Sheppard, the son of “Dr. Sam.”

Dr. Sam was, of course, Samuel Holmes Shepherd. In 1954 he was arrested, convicted and sent to prison for the brutal bludgeoning death of his wife—freed on appeal ten years later, re-tried and acquitted. I'm referring to his son, “young Sam,” as he was known, or “Chip.” And I'm referring to one of the most famous murder cases in American history and one of the darkest episodes in this history of American journalism.

I know Chip Sheppard. At least I did. Chip Sheppard and I were in the same class at Glenview School in Bay Village, Ohio. The summer after we finished first grade, on the morning of July 4, 1954, his pregnant mother, Marilyn Reese Sheppard, was clubbed to death in a bedroom of the family home on a high bluff overlooking Lake Erie. My purpose isn’t to shock you, but I’ve seen the autopsy photos and I now know why they sometimes say a victim had his or her skull “crushed.” It took someone in an insane rage to murder Marilyn Sheppard. She wasn’t sexually attacked, and nothing of value was missing from the house—although the doctor’s desk had been rifled through and his medical bag was found overturned.

You may already know something about the case. It was called “The Murder of the Century” (years after the Lindbergh kidnapping) and “The Trial of the Century” (years before O.J. Simpson).

“Dr. Sam,” a prominent local osteopath, said he had fallen asleep on a downstairs daybed after a July 4th-eve party with friends. He awoke, he said, in the middle of the night, when he heard his wife scream from their upstairs bedroom. Making his way up the darkened stairs, the doctor said he confronted an intruder and after a brief struggle was knocked unconscious. He awoke, he said, checked and found his wife dead and his son asleep and unharmed in his room, and went downstairs. That’s where, in the pre-dawn light, he saw the intruder, whom he described as a “bushy-haired man” heading out of the house and down a wooden staircase that led to the lake below. The two struggled again, Sam said, and he was knocked unconscious a second time, only to awaken at the water’s edge some time later.

When the residents of Bay Village awoke on the Fourth of July, 1954, they had no idea that their little town—our little town, my little town--was about to be swept up in a media firestorm unprecedented for that time.

Bay Village, then and now, is a small suburb of Cleveland, 15 miles due west of downtown. It’s a “bedroom community:” no industry, no businesses to speak of (except a small shopping center and a couple of convenience stores). Whatever housing boom Bay had came just before and just after World War II—to the point where most land was already built up by 1954 and the population has never climbed above its present 17,000. A handful of elementary schools feed one middle school and the high school (home of the “Rockets”). There’s a city hall/police station, a fire station, a library, and street after street of single-family homes on Osborn Road, Parkside Drive, Sutcliffe Drive, Wolf Road and the like. How’s this for a “fast fact:” in 2004 only 79 crimes were reported within the city, making it the safest in the United States with a population greater than 10,000!

In 1954, it took only one crime to change the face of my hometown forever and put us on the map. As memories fade, so does the connection between Bay Village and that horrible crime; but for many years all you had to do was say “Bay Village” and the response was instant: “Dr. Sam Sheppard!” Sort of like the choral response in church.

My Dad lost track of how many times he was asked “Do you know Sam Sheppard?" and "Did Sam do it?" in business meetings around the country.

The police department—two or three men, if memory serves—was completely overwhelmed by the Sheppard murder. They called in Cleveland police for help. What they got, in addition, was Louis B. Seltzer, Publisher of the Cleveland Press. “Louie” Seltzer, kingmaker, power broker, dispenser of favors and—as we found out—judge, jury and executioner. He painted himself as the protector of the common man, the voice of the little guy, and he quickly decided to paint Dr. Sam Sheppard into a corner.

In retrospect, I guess people should have seen it coming. Sam Sheppard made a convenient target for a crusading up-from-poverty newspaperman. He was prominent—he, his father and his brothers were the four doctors who owned and ran Bay View Osteopathic General Hospital, the only hospital in town. They were wealthy and privileged and looked it. They were osteopaths, at that time resented by much of the "medical establishment." Dr. Sam had a lot of money, standing in the community, drove a foreign sports car, water-skied behind his own boat, was a regular tennis player and an avid skier, and knew how to make a mean cocktail. He had it good. Louis Seltzer may have decided he had it too good.

The morning of the murder the doctor answered a first round of police questions, then was taken by one of his brothers to the family hospital (“whisked away” into “seclusion” according to the Cleveland Press) complaining of neck pain. The fact that he was hospitalized with a cracked vertebra didn't keep the Press from concluding that the injuries were phony and that he was being hidden and protected by his family.

When no “bushy-haired man” could be located, when little outside the murder room seemed to have been disturbed, suspicion turned on Sam Sheppard—and with it the full power of the mighty Cleveland Press and its crusading publisher Louis B. Seltzer.

A dozen-or-so years later, in a journalism class at Michigan State, we studied what happened next. How one newspaper stirred public sentiment—single-handedly assured that because of prejudicial pre-trial publicity Sheppard couldn’t get a fair trial—and railroaded him into prison. Cleveland's two other papers, the Cleveland News and the Plain Dealer were almost as strident. But the editorials in the Press demanded—and got— attention and action.

On July 20th, the Press ran a front-page editorial entitled, "Someone is Getting Away with Murder.”

The next day, the 21st, another front-page editorial: "Why No Inquest? Do It Now, Dr. Gerber." Hours later, Cuyahoga County Coroner Samuel Gerber called an inquest. It was held on live TV in the crowded gym of one of our elementary schools. And, by God, he looked guilty, testifying from behind dark glasses and in a neck brace (The implication in the Press was, Who does he think he is? The phony!)

Finally, on July 30th, just hours after an editorial asked “Why Isn't Sam Sheppard in Jail? Quit Stalling and Bring Him In," Sam Sheppard was arrested.

How hard is it to predict what happened next? Dr. Sam had already been convicted in the court of public opinion and would obviously be forced to prove his innocence if he wanted to go free.

The biggest American trial since the Lindbergh kidnapping started on October 28th and ended on December 21st with Dr. Samuel Holmes Sheppard convicted of second-degree murder (intentional but without premeditation) and sentenced to life in prison. The state hadn’t really provided evidence of his guilt—but neither had he provided evidence of his innocence. If you think our judicial system is skewed to protect the rich and famous (think, "Paris Hilton"), just read the Sam Sheppard "clips." The man went to prison for being a snotty rich kid.

Three weeks after the conviction his mother committed suicide. Eleven days after that his father died of cancer. Dr. Sam was permitted to attend the funerals—in handcuffs. Taking Kurt Vonnegut out of context, “So it goes.”

It took ten years behind bars before a hot-shot young attorney by the name of F. Lee Bailey got the conviction thrown out and Sam Sheppard was free. The appeals went all the way to the U.S. Supreme Court. The Justices’ ruling—that the original trial had been a “mockery of justice”—gave Sam Sheppard a new trial, noting that a "carnival atmosphere" had permeated the first trial, and that Judge Edward Blythin refused to sequester the jury, had not ordered the jurors to ignore and disregard media reports of the case, and on the very first day of the trial had said, "Well, he's guilty as hell. There's no question about it." The Supreme Court held that the original conviction was the result of a trial in which Samuel Holmes Sheppard was denied due process.

If it seemed as if Dr. Sam might now have at least a small chance of leading a somewhat normal life, it quickly became apparent that too much had happened to too many people for too long a time for a return to normalcy. Just three days after being freed Sheppard married a German woman, Ariane Tebbenjohanns, who had written him in prison. They moved into a lakefront home in Bay Village about a mile from his 1954 home. That marriage didn’t last. He tried to resume his medical career, but that didn’t work out. He capitalized on his notoriety with a stint as a professional wrestler under the ring name “The Killer,” teaming with partner George Strickland in matches around the country. By then he was an alcoholic, said to be downing two fifths of liquor a day. He died of liver failure on April 6, 1970, at the age of 46, just six months after marrying Strickland's 20-year-old daughter Colleen. He had had four years of "freedom."

Dr. Sam is gone—dead 37 years now!--but the tragedy continues to play out. The ripples continue to spread and to touch lives. 53 years later you can still start a pretty decent argument in pretty much any Cleveland bar along the lines of “did too”/”did not.”

I never saw Chip Sheppard again. He was sent to live with relatives, then off to military school. He has spent his adult life trying to clear his father’s name, with some limited success. He became convinced that the murder was carried out by a window washer named Richard Eberling, who was in the Sheppard home just two days before the killing. Years later it turned out that Eberling was an accomplished petty thief and had stolen one of Marilyn’s rings. In 1989, he was convicted of murdering an elderly Cuyahoga County woman he brefriended, Ethel May Durkin, and as executor of her will looting her estate. His possible involvement in the violent deaths of Durkin’s two sisters remains murky.

It turned out he had also been, for a brief time in 1954, a suspect in Marilyn’s murder. Sam Reese Sheppard remains convinced that Eberling was overlooked in the rush to pin the crime on his father.

For years, from behind bars, Richard Eberling played a cat-and-mouse game with Sheppard, with reporters and with law enforcement. He allegedly told a fellow prison inmate and a nurse that he was guilty in the Sheppard case. He wrote Chip Sheppard he knew what had happened in the home that night. Did he or didn’t he? Was he the murderer? A jury will never be asked to decide: Richard Eberling died in prison at the age of 68 on July 25, 1998. Case closed?

Not for Chip. In 1999 he brought a $3 million wrongful imprisonment suit against the State of Ohio. He hoped to clear his father's name once and for all. Chip and his attorney pointed the finger of blame at Eberling.

DNA testing of Richard Eberling's blood, to see if there was a match with traces of blood found at the murder scene, was inconclusive.

The defense countered that Dr. Sam was the most logical suspect, and presented expert testimony suggesting that Marilyn’s murder was a textbook domestic homicide; that the doctor, having an affair with a nurse at the family hospital and unhappy with the news of his wife’s pregnancy, killed her to get out of his marriage.

After ten weeks of trial, 76 witnesses, and hundreds of exhibits, the case went to the eight-person jury (remember, this was a civil trial not a criminal case). It took just three hours of deliberation for the jury to find that Sam Reese Sheppard had failed to prove that his father had been wrongfully imprisoned. The date was April 12, 2000. Later appeals have been denied.

The Associated Press reported the irony: Dr. Sam had been found “not innocent.”

In 2004, on the 50th anniversary of the crime, Sam Reese Sheppard issued a statement that said, in part,

“I hope that the memory of my loved ones and the historical lessons exhibited in this case will one day lead to reform of a judicial system that continues to operate in dishonor and disrepute.”

Sam and I are 60 now. He has a web site, http://www.samreesesheppard.org/.

Of course, there’s more to the story.

You probably already know that many consider the Sheppard case to be the basis for the TV series (and movie) The Fugitive. Dr. Richard Kimball is wrongfully convicted of the murder of his wife, but escapes to try to hunt down the real killer, a one-armed man. Dr. Sam accused a “bushy-haired” man. And, Of course, he never escaped from prison.

Others see echoes of the case in the Stephen King short story Rita Hayworth and the Shawshank Redemption and the movie made form it. In The Shawshank Redemption a wealthy man wrongfully imprisoned for murdering his wife (and her lover) later learns that an inmate in another prison confessed to a fellow con that he had committed the crime.

Bay High football coach Jack Llewellyn told this story: Dr. Sam was the team physician. He and the coach were avid fishermen, and had made plans to go fishing the morning of the Fourth. As I remember his story, Coach said he was supposed to get up before dawn, check the wind, and if it was right drive over to the Sheppard home to go out in the Sheppard boat. The wind, he said, was wrong, so he went back to bed. If you believe his story unfavorable winds kept him from stumbling into the middle of the crime just as the doctor and the bushy-haired man were wrestling on the beach. If you believe his story. I'm not saying that Coach was a liar, just that he was a good story-teller.

The Sheppard home on Lake Road was torn down in the late 90s and replaced with another bigger, more expensive house. Lakeshore land in Bay is almost impossible to come by.

But I spent time in that house. You’ll never believe it, but I spent the tenth anniversary of the murder in the Sheppard house! By then it was the Hull home. The place sat vacant for several years (too many memories, too many gawkers) before the Hull family bought it, cheap. Grove Hull was my age. We were high school kids in 1964. I don’t know where the adults were that night, but several guys my age spent the night in the house, in the bedroom, telling ghost stories with the lights out! As dawn came up our plan was to head down to the beach, the time and place of Sam’s final struggle with the bushy-haired intruder. I was leading the way down the stairs from the bedroom when something hit me in the chest! TOTAL TERROR! Then we realized it was the Hull family dog—a big black lab I think he was. Anyway—a memorable anniversary. Today, a half-dozen TV crews would have wanted to be there to tape the "event." Then it was just some punk kids.

Bay View Hospital is gone, too, sort of. The building still stands, but now it’s the centerpiece of a fancy condominium development called Cashelmara. I found out later the place wasn’t designed to be a hospital. It was was built as the summer estate of industrialist Washington Lawrence, the president of the National Carbon Company, the forerunner of Union Carbide. When the last of his daughters died in 1948 it was purchased by the Sheppard family. The hospital closed in 1979.

The Cleveland Press and Louis B. Seltzer are both gone. Seltzer was editor of the paper from 1928 until 1966—38 years as the political godfather and champion of all things he thought good and decent in Cleveland. In 1956, well before he was rebuked by the U.S. Supreme Court for pressuring the cops and the courts into convicting Dr. Sam, Seltzer wrote his autobiography, The Years Were Good. Sure they were, if you were Louis Seltzer. Not so good for Sam Sheppard. The book, one of those Horatio Alger up-by-my-bootstraps stories, is available online. It includes an entire chapter in which Seltzer brags about how the public was served by the front-page editorials he personally wrote goading law enforcement into arresting Sam Sheppard. Mel Brooks had it right: "It's good to be the king."

Louis B. Seltzer died in April, 1980. By then the paper he loved was dying, too, a victim (like so many afternoon papers) of falling circulation. In 1960 the paper’s owner, the Scripps-Howard chain, bought the rival Cleveland News to merge the two, but the die was already cast. Despite being named one of America’s top ten newspapers by Time magazine in 1966 (as Seltzer was bowing out), the paper went down for the count in mid-1982. The Plain Dealer is now the city’s only daily.

Here’s a “Tying My Shoes” sidebar: I said Chip Sheppard and I were in the same first grade class at Glenview School (Mrs. Loomis’ class). So was Dewey Graham, the son of legendary Cleveland Browns quarterback Otto Graham. The Graham family lived in Bay throughout Otto’s playing career. He came to class once. I thought he had hands the size of dinner plates—but hey, I was seven years old!. Don't know what happened to Dewey.

Who did it? Sam Reese Sheppard thinks Richard Eberling killed his mother. Many others, including F. Lee Bailey and a lot of Bay residents, are suspicious of Spencer and Esther Houk. “Spen” Houk was the part-time Mayor and ran the town meat market. He and his wife lived on Lake Road a few doors down from the Sheppard home. They were among the last to leave the Sheppard party the night before the murder, and Spen was the first person Dr. Sam called the morning of the Fourth.

In the 1966 re-trial Bailey introduced a lot of evidence about blood spatters in the murder bedroom. The arc of flying blood showed that the murderer had, in all likelihood, been left-handed. Sam Sheppard wasn’t. Esther Houk was. One theory suggests that Spencer Houk was having an affair with Marilyn, and that he returned to her after the party when his wife was asleep. That theory says Esther awoke, went to the Sheppard home, found the two together and in a fit of insane jealousy killed Marilyn. After that (here’s where this theory splits into multiple scenarios), she and Spencer convinced Sam to help cover up the murder. OR Sam came upstairs and was knocked out without ever identifying the two Houks (thus, the 6:00 a.m. call that morning). OR that Spencer committed the murder (although I don’t believe he was left-handed).

There are a lot of “ORs” here. There were later reports of a bushy-haired man seen hitch-hiking on Lake Road that night. Also a drifter with a violent criminal past was known to have been thirty miles away(!!!!).

OR…ORthere’s always Sam Sheppard. That he did it himself, OR that he wanted his wife dead and hired Eberling (or someone else) to do it. Many people still think he was behind the crime. My father (age 88) is one of them. Me? I just don't know.

One thing is certain: it’s all but impossible that anyone will ever be charged in Marilyn Sheppard’s death. You have to remember the case is now 53 years old. All the likely suspects died years ago.

You could make the argument that Sam Reese Sheppard also lost his life on July 4, 1953. It certainly was taken from him. For more than a half-century he has walked a path no one could have predicted and none of us would have wished for him: certainly not Sam and Marilyn, and none of his classmates at Glenview.

Answers are impossible to come by. I hope he finds peace. I wonder if that's possible.

Tuesday, July 3

Above the Clouds

I have two Fourth of July stories. One is 25 years old, the other 30.

For the first we head to the top of the World Trade Center in New York, operated by the Port Authority of New York and New Jersey. Every year (at least back then) the Port Authority put on a bash for journalists on the Fourth. One year the decision was made to throw a floating cocktail party on one of the State Island ferryboats. Terrific Idea! You see, the fireworks in the harbor are shot off from several huge floating barges anchored offshore in the East River. Billed as the biggest Fourth of July fireworks in the country, the thought was that it would make quite a show from a boat circling underneath.

I wasn't there, you understand. But the best laid plans, etc. etc. etc. What could go awry? Well, if you're circling underneath you can only see the fireworks from one side of the boat. I'm told (again, I wasn't there) that what went awry was that everyone rushed from one side of the ferry to the other, making for a rocky ride!

In 1982, a different plan. Fireworks as seen from the observation deck at the World Trade Center—above the fireworks!

Anyone who ever spent time on top of the WTC knows how odd it was to see seaplanes taking off and landing in the river below you. So just imagine "the rockets red glare" as seen from above!

Come July 4th, that's just what we did—we imagined it. It was a rainy, foggy night and the towers were socked in: we couldn't see the ground, much less the fireworks. Hundreds of us made our way down in the elevators to street level and slogged as far as we could into Battery Park, where people had been staking out the best viewing sites since early morning. My friend and I got soaked, and didn't get much of a view, but we did see fireworks shot off around the Statue of Liberty.

On 9/11, my first thoughts were of overwhelming sadness mixed, I'll admit it, with a little fear. And then I thought, "They can't do that to my building!" Before we even had as clue as to who "they" were, I was calling the WTC twin towers "my building." Hadn't set foot in the Word Trade Center in over 15years, but it was my building in my town. Anyone else have the same thought?

___________________________

My most memorable Fourth, however, was five years earlier: July 4th, 1977. You'd think it would be 1976, the nation's bicentennial, but no. In 1977 I really did see fireworks from above the clouds.

It was dusk, and I was returning to Peoria from a New York business trip on a flight from Chicago. I was absently staring out the window minutes after leaving O'Hare when I saw tiny little chrysanthemums of colored light far, far below: fireworks! And then I realized they were everywhere! Every little town and village was celebrating the Fourth, and there was a town every five miles, or six, or ten for as far as you could see from up on high. At any given moment I could see eight or nine towns outlined not by street lights or car headlights, but easily spotted because of the fireworks.

Each of those towns grew up as a center of commerce for the farmers in the surrounding area. Each had stores, and a consolidated high school, and a volunteer fire department, several churches and one or two doctors (known as "Doc" I'm sure). There was a Main Street in each one, and maybe an Elm Street. Some had a courthouse. This being Illinois, there might have been a statue of Lincoln in the square. With a little luck there was a municipal swimming pool. If not, there were ponds nearby and a bend in the river somewhere, and a tire swing hung by a rope from a tree branch.

And I pictured Mom and Dad in their folding chairs, the ones with the plastic webbing, sitting in the city park watching the fireworks. They were probably a little sunburned from spending the day cooking out in the backyard. The 5-year-old was there covering his ears against the boom-boom-boom. But who knew where the 12-year-old was. He and his best friend were running around somewhere. They were Tom and Huck, 1977-style.

I was flying south-west. If I had flown almost due north from O'Hare I'd have flown over Horicon, Wisconsin, home of my father's people. Dairy farmers, they were, emigrated from Germany before the turn of the last century. My brother has a picture of our grandfather, Carl, with the rest of the Horicon High football team taken in a snowy field in nineteen-ought-something. There are still dairy farmers in Horicon a hundred years later. The family farm is still there, although another family owns it. Anymore a lot of the locals work in the big John Deere plant in town—the one that makes lawn tractors and the like. Lots of German names still in the Horicon phone book.

They came here looking for a better life. My father's father's father found it, just like so many others. They cared enough about their new homeland that some of them went back overseas and died for it in "The War to End All Wars." Some are buried "over there," some here. Men my Dad's age went off to WWII. Men my age fought in Vietnam. Now young Americans are half a world away fighting and dying again.

A summer night in July, a little warm out, watching the fireworks with the kids running around waving sparklers, drinking fruit punch from a big jug. It's a good time to think of them all.

I remember my boyhood in a Cleveland suburb that hugs the edge of Lake Erie. I remember being a Cub Scout on July Fourth, when they would close down Route 6 for the morning so we could march in a big parade to the little graveyard on a bluff overlooking the lake. There were soldiers among the dead there: one or two of the headstones dating back to the Revolutionary War.

As scouts it was our job to solemnly place little flags at each of the soldiers' markers. There was a 21-gun salute. Back then World War II had been over for little more than a decade: the honor guard was made up of veterans still young enough to fit into their uniforms and to handle their rifles with ease. Then, when the only sound was the wind high in the trees, a bugler played Taps. A moment's pause—and another—and then from down on the beach far, far below, came an answering bugle calling Taps.

"Day is done, gone the sun: from the lakes, from the hills, from the sky. All is well. Safely rest. God is nigh."

I remember that day, when I was eight or nine, as if it were yesterday. When I think of it, and of the men in that little graveyard, it makes me sad.

When I think now of 9/11, I get sad, too. Sad more than angry.

Sean Hannity uses a Martina McBride song as his theme:

"Let freedom ring
"Let the white dove sing
"Let the whole world know that today is the day of a reckoning
"Let the weak be strong
"Let the right be wrong
"Roll the stone away
"Let the guilty pay
"It's Independence Day"

Now that makes me angry. "The day of reckoning?" "Let the right be wrong?" Is that what the "white dove" is singing about? I worry that around the world we're thought of as a powerful, vengeful, evil force, the "My Way or the Highway" of superpowers, the world's bully.

That's not who we are, is it? "Let the right be wrong?" What's that supposed to mean?

I know, I know, I'm sappy and simplistic. So be it. But when I think of New York, and Horicon, Wisconsin and Bay Village, Ohio I know we're a good nation, a good people. Do you think maybe we haven't done enough to show our goodness around the globe? From the "Sappy and Simplistic" desk here at News Central, it seems easy to be angry with politicians. Maybe if we showed the world fewer of our elected officials and more of our people in a city park waiting for the fireworks to start we might be better off. Maybe we should show what Lincoln called "the better angels of our nature."

On September 12th the entire world was behind this country—every man, woman and child, with the exception of some fringe lunatics. We had a chance to go after Osama, and the world--the world--stood ready to help us. What has happened in the last six years? Maybe we haven't done enough to demonstrate our goodness, the purity of our purpose. I'm willing to sing "Let the guilty pay," but only if we're going after the guilty--instead of just going after the handy. Is our purpose pure?

I don't have answers, only questions. Hell, if I had answers I'd run for President; but it seems to me freedom should be the ultimate gift we offer the citizens of the world, not a club we beat them to death with.

You and yours have a happy and safe Fourth. Watch the kids when they're playing with sparklers: those things get white-hot. If you can, spend some time thinking about our country, and about who we are--how we got here--and where we're going.

Saturday, June 30

A Farewell

This one is going ramble, and be a bit more disorganized than I'd like. Maybe I'll fix it up and add to it later.

It's 6:30 on a Saturday morning and I just learned that my friend Joel Siegel has passed away at the age of 63, and I'm saddened.

I can't say we were close friends (wish I could), but we were more than just acquaintances when we worked together at WABC in the early eighties. Come to think of it, everyone who knew Joel was a friend. He was a genuinely nice man.

When you're new to New York (as I was), the city and the job can be a bit intimidating. Sinatra had it right: "If I can make it there..." But it's not necessarily a welcoming place. The WABC attitude seemed to be, "You've never worked in New York before? Then you've never worked. Period. Your career starts now, and you'd better be good...or else!"

Joel's attitude was, "How are you, welcome, nice to meet you." I had a coffee pot in my office which everyone was free to raid. Many did. Joel stayed for conversation.

He was an amazing raconteur. If you saw him only as the movie critic on "Good Morning America" you already know that he was more than just clever and witty. He had insight and could make you laugh and think at the same time. And he was a student of New York and New Yorkers. He knew something about everything that had ever happened in the Big Apple. Joel could tell anecdotes about the city and its residents than went back to the New Amsterdam days.

The only friction I remember was caused by the tug-of-war for his talents. As "GMA" became more and more popular, the network wanted more and more of his time. Joel, who had been doing movie and theater reviews and cultural reporting for WABC, started cutting back his local duties--aiming to become just a theater critic for Eyewitness News. The WABC brass were reluctant to loosen their grip on him, he was just too good at too many things.

I remember one election night--must have been 1982--when we left room for a Joel Siegel election-rated anecdote as the "bumper" before every commercial: little slice-of-campaign-life stories shot all around the city. The one that left everyone howling was the story of a mayoral debate in the early 1800s--maybe even the late 1700s. I don't remember the setup or the names, but it closed with one candidate cursing at the other and saying, "You, sir, are a cur and a vile cad, and you're bound to die of some loathsome disease."

The reply? "That, sir, depends on whether I embrace you principles, or your mistress."

Did you know Joel was a Broadway playwright? He wrote the book for a musical called "The First," based on Jackie Robinson's start with the Brooklyn Dodgers. A young David Allen Grier played Jackie Robinson, and Lonette McKee played his wife, Rachel. Martin Charnin (of "Annie" fame) wrote the lyrics and directed. How's that for a lineup? The show had a short run, though. I never could figure out why. I was smitten by it. To this day I can still hum some of the songs (like the one where Rachel responds to Jackie's marriage proposal saying, "I damn well better know you better" before marching down the aisle). I saw the show three times, including the final performance. I sat on the aisle and got to give Joel a sympathetic hug at the curtain. He became the only theatrer critic in history to be honored with a Tony award nomination. Hey, how many critics think they can be playwrights? All of 'em. How many can go on to be nominated for a Tony? Only one of 'em!

Parenthetically--and selfishly--I don't know how I'm going to pick movies now that Joel's gone. Over the years I've agreed with his movie reviews 99.9% of the time!

Anything else I should share? I sat shiva with Joel when his second wife died. She was young--a former WABC film editor, I believe--and her passing broke Joel's heart. Years later he remarried and has a young son, born in 1998, I think. By then Joel had colon cancer. At one point he was told he had only a 70% chance of living to see the birth of his child. That's when he wrote Lessons for Dylan, a highly-praised book, life lessons he wanted to pass down to his boy.

I stayed in touch with Joel Siegel a bit after I left New York. But he was very busy, and I didn't want to take up much of his time. Now I wished I had, if only to tell him that he brightened a corner of my life, that I was awed by his talent, thankful for his kindness, and that I liked him a lot.

Monday, June 25

The Fritz Rule

Back in the early 90s, at WEWS-TV in Cleveland, I instituted "The Fritz Rule."

Fritz was my five-year-old nephew, and the rule went something like this: "I don't want to see anything on our newscasts that I'd be embarrassed to have to explain to Fritz."

I don't want a five-year-old watching a story on Monica Lewinsky and asking, "What's oral sex?" I don't want to talk about what Michael Jackson may or may not be have been doing with little boys in his bed. I don't particularly want to have a conversation about uncovered, bloody bodies at the scenes of car wrecks. I don't want to have to explain the pictures from Abu Ghraib Prison, so keep the photos off my air or put a disclaimer in front of them three times the size of an interstate billboard.

I've talked here before about television as a "truth detector," and about "Eyewitness News," which was designed to let viewers experience the news as close to first-hand as possible. An argument can be made that the "Eyewitness" concept doesn't allow for either toning down or cleaning up the harsh realities of life.

That may be so, and I may be a hypocrite. But just as people can't reclaim their virginity, you can't give children back their innocence. I did grow up in a more innocent time. We didn't lock our doors. The keys were left in the car. We trusted our neighbors, and thought that the world was a safe place. Maybe we were delusional back then, but now I hear words on TV that I personally didn't learn until I was hanging around the locker room with the rest of the jocks in high school—and later! If I don't want to explain to a child that there's no Santa Claus, why should I have to explain what "nappy-headed ho" means?

I don't have any hard, fast answers here. I know that we do good by warning children of the dangers of the Internet and sexual predators and drug abuse and drinking and driving. I'd just like to hope that before we put things on the air we mull them over a bit and consider their deeper meanings and the impact they can have on impressionable young minds. So I think about my little nephew.

Fritz, by the way, isn't so little anymore. He's 17 and a high school sports star heading into his senior year. He probably knows more cuss words and more about sex than I knew when I was 21. But he didn't learn from me!

Wednesday, June 20

Uphill…Both Ways

Ah, ya young whippersnappers! Ya think you got it hard? You don't got it hard, nosireebob. You ain't hardly got no idee what hard is, goldang it! Why, when I was your age I used to walk fifteen miles to and from grammar school—and it was uphill both ways. We used to drive a herd of cattle in front of us, and along the way we'd trade some of the cows for firewood. We'd use the wood to start a fire so that when we slaughtered other steers we could tan the cowhide to make our own shoes. And we'd milk some cows—drinking the milk for breakfast and trading the cream for needles so we could sew our own clothes. All this and it was -30 degrees—in May!

Yep, kids today don't know the value of a little hard work.

That's what I heard growing up from my father; and my guess is you heard the same thing from yours.

I vowed that I'd never be one of those "Way Back When" types.

Another promise broken!

You see, I don't have much respect for some of the younger journalists I've encountered recently.

I've written here before about my first boss ("Man and Mentor," April 12th) and said that my first broadcasting job was part-time at WOOD AM-FM-TV in Grand Rapids, Michigan. Let me tell you "The Rest of the Story."

In late 1968, early in my senior year at Michigan State, a professor in one of my broadcasting classes asked if anyone would be interested in weekend news writing at WOOD. Half the hands in the room went up. In those days (and maybe still, I'm not sure) the best TV stations in all of Michigan were the network affiliates in Detroit and WOOD. Channel 8 was simply the class of medium-market Michigan TV. And in those days there were literally no internships in broadcasting, and real jobs were tough to come by. A chance to work at WOOD would be dream come true.

Then the prof. explained the hours: 5:00 a.m. until 11:00 p.m. on Saturday (18 hours), followed by 10:00 a.m. until 11:00 p.m. on Sunday (13 hours).

Every hand went down...but mine.

I applied, I interviewed and I got the job (if I remember) $2.55 an hour. Now, Grand Rapids is 75 miles from East Lansing. So the drill was get up at 3:00 a.m.—drive to Grand Rapids—work until 11:00—get a motel room—catch eight hours sleep—work until 11:00—get home at 1:00--and head off to class on Monday.

(TRIVIA: know how the "Motel Six" chain got its name? Because all rooms in those days were $6.)

Counting the gas (at about 25 cents a gallon), the $6 motel and meals—heck, I was still clearing $60-$65 a weekend. But you couldn't put a price tag on what I was learning.

After WOOD, every time I had a career choice to make I asked myself--What do I need to learn--Where can I go to learn it? I made what looked like lateral (or even backwards) moves so I could pick up new skills and master my craft. Each stop along the way was a link in the chain--the chain I called a career. It was my apprenticeship. It took me eleven years (until I reached New York) before I considered the apprenticeship over. Still I never stopped learning, never stopped striving, and could never resign myself to being a 40-hour-a-week clock-watcher.

Fast-forward to the 21st century. In my most recent incarnation as a news director I found most of the staff willing to give 100% effort 50% of the time. Or was that 50% effort 100% of the time? Either way, most had jobs but not careers. Most were dedicated to taking the easy way out. A few years back, in short succession, I lost two young producers from my medium-market station to a much larger market where they signed on as Production Assistants--newsroom go-fers. Talk about lateral or backward moves! When I asked why, about the best they could come up with was that both were big baseball fans and their new city had a good major league team.

Have no idea where either is today. My guess is in some sports bar with their baseball caps turned backwards pounding home the brewskies.

Different station, same dilemma. Rookie producer helped put herself through college by waittressing at a popular local restaurant. Came to me to say she'd had an offer to go back as the lead hostess. Let's see: hostess, news producer--hostess, news producer--hostess, news producer. These career choices are tough, aren't they? In the end she stayed in TV (and I lost my chance to double up at the salad bar without paying extra).

A lot of people want to be "TV Stars." How many want to do the grunt work of producing, reporting, shooting video, running the assignment desk? Everyone wants the big bucks, no one wants to pay any dues. Am I crazy, or does it seem as if more and more TV news people aspire to Paris Hilton's lifestyle than to Walter Cronkite's?

I know what you're thinking: that I've settled in to my "Old Fart Emeritus" years. That could well be true. But prove me wrong. Please.

Sunday, June 17

This One Got Me Into Trouble

This one is going to be a bit long, but please bear with me. It contains an article that was picked up by "ShopTalk" on TVSpy.com back in 2001, which got me into hot water with my bosses at WBRE.

I've been a news director off and on since 1975. Several times I've consciously stepped away: once to teach, twice to accept second-in-command positions (EP in one case, ME in another). Truth is, I liked not being the ultimate boss. The news director is busy all day in meetings with the Sales Department on how to arrange a trade-out so anchors can get their hair styled for free! The ME or the EP gets to do news (what a concept).

In the article below I was quoted (correctly) as saying that over the years the job of news director has become more administrative and less about journalism. When it appeared the WBRE higher-ups were upset. They thought I was taking pot-shots at them.

Only indirectly. I think my criticism here applies to just about every TV station in America. One exception? There's a story about my friend the late Ron Tindiglia when he was General Manager for WCBS in New York. The story goes that he hired a new News Director, and on his first day told him, "You'll get the keys to your office in thirty days. For the first month your job isn't behind a desk, it's in the newsroom." Might be apocryphal , but I certainly hope not. And it sounds like Ron Tindiglia. If anyone ever got it, it was Ron!

A couple of years later WBRE's News Director "left to pursue other career goals" (Nudge, nudge, wink, wink, know what I mean, say no more!) and I was made acting ND. After the proverbial "nationwide search" (Nudge, nudge, wink, wink, know what I mean, say no more!) the station couldn't find anyone willing to take the job and it was offered to me. Maybe "offered" isn't the right word: when I asked if I could stay where I was (ME), doing what I liked to do (news), I was told that there would be a new ND, and that he or she would be hiring a new ME or EP. It could be me doing the looking, or me looking for another job.

So I reluctantly became News Director. I took a job I didn't want--doing things I didn't want to do--for people I didn't respect.

Want to guess how that ended?

Anyway, here's that article from more than six years ago.

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A News Director By Any Other Name

By Stu Nicholson

Columbus Media Talk

A News Director by Any Other Name . . .

By definition, a news director is simply someone who directs the news. He or she is also the person to whom tons of mail is uselessly addressed in the hopes their news release and/or event will rise to the top and get covered. Santa Claus answers more mail than the typical news director does. While this may come as a shock to all but the most savvy public relations mongers, it is significant evidence that the job of news director has changed (some would say evolved) over the last few decades in television news. Today's news director, I submit, has less and less to do with directing the news of the day, and has become increasingly more of a newsroom manager. In other words, he / she has become a bureaucrat. That's one of the kinder names I've heard from my brothers and sisters in the news business . . . news directors included.

Some of this evolution, if you want to call it that, is attributable to the growing corporate nature of broadcasting as a whole and TV news in particular. You have the Jack Welchs of the corporate world putting the pressure on local managers to perform or else be viewed as some kind of impediment to the greater good of the corporation. Being an impediment is not a good thing in the eyes of the folks at "corporate". They expect you to do more (and more) with less (much less), and make that profit margin look good. Their concern over whether a news market is being adequately served and informed by their local outlet is minimal. They want to see ad revenues, first and foremost. So the local news director, with some exceptions, sees himself / herself as being forced into towing the corporate line: reviewing budgets almost constantly, hiring and firing, dealing with visiting corporate honchos who (for the most part) know or care little about local news, and maybe once in a while poking their head into an editorial meeting to make a show of looking like they're in control. Ultimately, they are in control: in control of the professional lives and careers of everyone in the newsroom. There are still some news directors who do that job with a sense of humanity and true leadership. But I know and hear about many more who treat their people like some kind of corporate-owned cattle. Don't perform up to their vague expectations and you're sent to the meat-packing plant for your career to be sliced and diced.

But while all this is going on, who is left in charge of how and if local news gets covered, if it gets covered at all? It's the executive producer at many stations, or the title may be assistant news director. If that person is competent and knows how to use their knowledge and journalistic skills to lead, the newsroom and news people can still do their jobs. For some, it is as far as they want to go in local news, because they realize they will give up much of that day-to-day influence on the output and quality of news if they grab the brass ring and allow themselves to be elevated into an ND's job.

Or, consider the case of long-time news director Paul Stueber: a man who has led newsrooms in markets like New York, Baltimore, Miami, Cleveland, Oklahoma City and Wilkes-Barre. He recently made the conscious decision to step back from being a news director and become Managing Editor at WBRE-TV in Wilkes-Barre-Scranton. His reason? "I get to do NEWS," say Stueber. He traces the change in the role of news director back to the 70's when, as he puts it, "One (TV station) salesman turned to another and said, 'you know, if we could get a couple of more share points we could break even on news.' And his buddy said, 'y'know, if we could get FIVE more share points we could turn a profit!' And that was that."

News, says Stueber, then became a business instead of a duty and service of local stations. It was no longer a newsroom. It was a "profit center." "Suddenly, being a good newsman (there weren't many women in the biz back then) didn't count for much. Suddenly, you had to be a (gulp)"MANAGER."

Of many of today's news directors and station owners, Stueber observes, "They don't know or care about their communities. They don't view broadcast news as a service performed for your neighbors, but as a product for sale." What's the resulting new measure of success? High ratings and high income.

I once worked for one who went home at 4 PM almost every day, missed his own newscasts and then had the gall to be critical of the people who labored everyday to put on a decent half-hour of news. Stueber wonders how many local news directors will watch their newscasts tonight and say, "I didn't know that!"

"But they SHOULD know," says Stueber, "because they should be setting journalistic standards, not just BUSINESS STANDARDS."

Former Memphis news director Bob Jacobs shares many of the same observations, saying the corporate pressure on the industry has forced the job to be more difficult than ever before. "You are usually promoted for your work as a journalist, and you're thrown into a position that requires you to manage multi-million dollar budgets, handle human resources for 60 or more people, come up with regular special assignment and series reports that will bring in viewers and, in your spare time . . . concentrate on the quality of your daily news coverage."

Even the decision-making process has largely been taken out of the hands of many local news directors and given to some Armani-clad executive at corporate headquarters. D you think they really know or care what makes news, much less quality news? Don't bet your remote on it.

"But let those numbers slip", says Jacobs, "let the profit margins fall, and it's the news director's head that's offered to corporate management on a platter.

Jacobs is now out of the business and says he cannot imagine stepping back into a news director's job again. "There's an assumption that the news director makes decisions. That's simply not the case. However, they are saddled with the responsibility if something goes wrong." He decries the corporate pressures that have turned many newsrooms into profit-or-die operations. After climbing the career ladder into his life-long dream of his first news director job, Jacobs says his lofty ideas about doing solid journalism were dashed by those pressures. "The corporate heads wanted profit margins in the 50% range. You cut people and you don't invest in the technology infrastructure. Simply put, you do more with less. It didn't last."

Jacobs admits "there are plenty of people who still find being a news director rewarding, and I applaud their ability to make it through the pile of garbage thrown in their way each and every day from sleazy general managers to car and cash giveaway contests. It is hard for a news director to keep his/her head above it all. And if they stick their neck out too far, someone's likely to lop off their noggin."

He says he misses the daily news challenges, "but I don't miss the petty and petite minds that pull the purse strings."

Like Bob, I have found there is life after news. Still with a sense of humor intact, Jacobs says of his new life, "To this day, I don't know whether to slap my last general manager, or give him a big kiss." It is probably too much to hope for much to change for the positive. That's going to take the same chipping away at the corporate culture that has infected and diminished local news bit by bit for the last three decades. It will take enough news directors and other newsroom folks to take up the challenge of doing challenging news. It will take the realization of the corporate suits that the reason the numbers of homes watching TV news are down is that viewers are tired of watching over-consulted, ratings-driven drivel instead of actually being informed about the important stories in their community.

Some will say to do this is too difficult, too expensive, too boring. I submit such people are too lazy, too cheap, and journalistically-challenged to pick up the fight and make the business of news a worthwhile profession once again, and one that once again serves the public.

Here's to those who fight on. Here's to those who have fought the good fight and have earned the right to step back and live a new life. To those who stand in the newsroom and do nothing, I say either lead or follow or get the hell out of the way of those who still view hard work as a virtue and news as an honorable profession.